Over the following four decades, Prada cemented its brand as an emblem of timeless, easy chic, embodied by understated branding and minimalist designs. In the ’40s, the following era of the Fendi family — 5 sisters Paola, Anna, Franca, Carla, and Alda — took over and started injecting a new, youthful perspective. In the ’60s, Karl Lagerfeld joined the label and pushed reinvention and experimentation, redefining furs that had fallen out of favor with the model’s rich clientele and bringing a recent perspective to the historic brand.

It could be argued that Burlon’s success in a rustic known for its historic factories and age-old manufacturing techniques highlights trend’s evolution over the past 20 years. It’s a world now not managed by a few dozen families, opening up as an alternative to anybody with a unique perspective and fresh concepts. SSENSE uses cookies that determine your gadget to provide you with …